About SLJ Labs
We're building a different kind of app studio
Our Story
We're SLJ Labs, an independent app studio. We started because we wanted to build apps for the small, intimate moments of daily life—starting with mornings. If we love it, chances are you will too.
Our Mission
To create intimate, beautifully designed apps that fit naturally into daily life—starting with the moments between sleep and waking. We build slowly, intentionally, and with care—prioritizing quality and user experience over everything else.
Our Approach
Independent, bootstrapped, and proud of it. We build apps as a lifestyle business, which means we can take our time to get things right without pressure from investors or clients.
Why We Build
We started SLJ Labs because we wanted to create apps that we'd actually want to use ourselves. Too often, apps are built to meet investor expectations or hit arbitrary growth targets. We're taking a different approach.
As an independent, bootstrapped studio, we have the freedom to focus on what really matters: creating exceptional user experiences. We can take our time, sweat the details, and build products we're truly proud of.
Our Values
- Quality over quantity: We'd rather build one great app than ten mediocre ones
- User-first design: Every decision starts with "what's best for the user?"
- Transparency: We build in public and share our journey honestly
- Sustainability: We're building a business that can last, not chasing quick exits